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Anti/Anti is +Info

Who we are

Founded in New York City in 2007, we are a company of brand-builders, storytellers, and image-makers. We function as a bridge between the consumer and brand culture.

We enjoy collaborating with clients who strive to avoid stereotypical approaches, while embracing their inner James Dean. Not ones to be pigeonholed, our projects run the industry gamut, from fashion brands to financial institutions.

Our family of clients

Cathie Russo, Cozy Furniture, Crudo Bar, Curae Lace, DWS Investments, Emerica Skateboards, eS Skateboards, Forbes.com, The Foundry Theater, Gentle Dental, Ghostly International, H+H Eyewear, Hunter College, IDN Magazine, Idealist.org, John Pondel, Lakh Corp, Lawrence Ray Concepts, The Project (studio), Secretly Records, Spenglish Brand Clothing, The Stereo Type Foundry, Tape Theory Records, Yeahwa, and Zwei.

What do we do

Logo marks and full brand identities, editorial and book covers, web and other interactive media, moving image, packaging for music and products, interiors and signage systems.
The Goods 

DWS Investments is the mutual fund arm of Deutsche Asset Management (Deutsche Bank). We designed and art directed various internal and external promotional material for DWS Investments North America, spanning 2009-10.

We teamed up with Emerica, West Coast’s skateboarding royalty, and designed a series of graphic
t-shirts for their Fall 2009 collection & “Stay Gold” series.

Your Song Project is a musical collaboration seeking to bring out the song writer inside all of us. The project is setup with the goal of having a user submit meaningful information about their loved one, and in return The Your Song Project team writes and produces a one of a kind, completely original song for the users intended recipient. See more: yoursongproject.com

Book cover design for Second Skin, by John Hawkes. Second Skin delves into the topics of World War II and follows the volatile life of “Skipper” as he finds peace & redemption when he embarks on a career as a cow inseminator.

Dickies is often considered the standard for classic, all-American work-wear. This packaging pitch was designed to look and feel like a part of American History, harkening back to the days of the pony express, with a rugged general store feel.

With the follow-up to their 2006 self-titled debut album, Nite Club released the electro-pop, "My Tronic" (on Tape Theory Records). We art directed and designed the CD packaging & posters promoting Nite Club?s kick-off release show in NYC.

We worked with Zwei, Berlin-based fashion aficionados, to design a graphics-heavy version of their popular Mobile U12 messenger bag. Zwei wanted to reach a wider youth market in their native Europe, and used a series of graphically dynamic designs to lure in a younger demographic.

Chicago-born Jazz guitarist/composer, John Pondel, became a member of the Grammy award winning Gerald Wilson Orchestra at age 21. We worked with John to design and art direct his first self titled CD packaging in 2009.

Myopia, an "epic burlesque of tragic proportion," is an off Broadway play presented by the Foundry Theater in NYC, featuring David Greenspan, and only David Greenspan. This unique play takes the viewer on a comedic, tragic journey with the lone actor sitting on a chair in center stage playing every part. We created the posters, playbill, temporary website and branding for the play, keeping in mind the themes of changing perceptions and skewed reality.

The Annual Report is a collection of self initiated projects, drawings, photographs and writings generated by the citizens of Anti/Anti. The goal of the Annual Report is to document things that make up what our studio is, and how we see the world. The Annual Report blog acts as a virtual file cabinet, allowing people to see our progress and documentation in real time. Every twelve months we compile our collection into a book, sending it out to all our clients.

135 W 29th St, Suite 1204, NYC 10001 / +1.212.925.0310 / sayhi@antiantinyc.com